We coach creatives and executive teams into better leaders to fast-track their impact and growth. Everything we do is devoted to creating a more planetary culture and unleashing human potential on Earth and beyond.

With Drima Starlight, a storyteller praised by storytellers from

"An origin story is an account or backstory revealing how a character or group of people become a protagonist or antagonist, and it adds to the overall interest and complexity of a narrative, often giving reasons for their intentions."

"One of the smartest people I've ever met. If it has to do with strategic communication – across branding, digital marketing, company culture and more – Drima has a ton to offer you that will help you grow."

– Cameron Herold, World Renowned CEO Coach Featured On CNN Money & Described By Publisher Of Forbes As "Today's CEO Whisperer"

"I never realized how I had been suppressing my own origin story... Within 24 hours of Drima taking me through this framework, I could see through 5 or 6 years of clutter... I got clear on how to tell my business's story, how to communicate with clients... It's impossible for me to emphasize how powerful this framework is and what a wonderful coach Drima is."

– Vishen Lakhiani, New York Times Best Selling Author & Founder Of Mindvalley



Born Amir Ahmad Nasr. I am the founder of Assertive & Co. as well as the co-author and chief narrative strategist of Monster: Your Billion Dollar Ideology, the manifesto book and the movement.

I am an artist, humanist, activist, futurist, journalist, technologist, transpersonal psychologist and sought after executive coach. Since 2006, I have coached hundreds of entrepreneurs and professionals as a self-awareness facilitator and narrative strategist globally. 

They include founder CEOs of 7 to 9-figure companies, Fortune 500 executives, Forbes 30 Under 30, Emmy and Grammy Award recognized storytellers, New York Times best selling authors and TEDx speakers, among others.

The result: more formidable communication across branding, marketing, culture and sales – online, on stage and in person, that has generated 8 figures in additional growth (and counting) with greater alignment, purpose and impact, regardless of industry.

In January, 2020, after nearly a decade of being more known as a fiery activist, operating behind the scenes of successful brands and then completing a year-long journey of deep healing, I returned to my artistic roots as a born again musician and singer-songwriter on a journey to #1 on the Billboard Hot 100 music chart, and now teach on a larger scale through spoken word on social media, thanks to GaryVee for the inspiration. Dive right in, feel free to connect with me below, and talk to you soon.


Drima Starlight


Drima Starlight is the founder of Assertive & Company. He is the Toronto-based artist, author, singer-songwriter, creative entrepreneur and executive producer behind a new forthcoming visual concept album and accompanying illustrated novel trilogy.

A writer, messenger and public orator described by WIRED as a “formidable speaker” and praised by Disney and Marvel storytellers for his insights on "revolutionary life-hackers" and creative entrepreneurship, his work probes past the conventions prevalent in pop culture, piercing veils of illusion and revealing possibilities beyond most peoples’ comprehension. 

He is the co-author and chief narrative strategist of Monster: Your Billion Dollar Ideology, the manifesto and the movement, the author of the provocative searing memoir My Isl@m: How Fundamentalism Stole My Mind and Doubt Freed My Soul, and the sequel Our Superpowers After PTSD: Origin Stories, Spiritual Warfare and the Journey Back to Yourself.

Once called “puckish” by The Economist magazine for being playfully mischievous, he is also the host of the online show The Drima Starlight Experience, documenting his ongoing real-life experiences while inviting us into his grand fictional universe and imaginal realm in ways that often blur the line between what is and isn’t considered fiction. 

As the founder of Assertive & Company – a Stan Lee and Marvel inspired coaching-driven media brand – everything he does is devoted to creating a more planetary culture that values and unleashes human potential in all corners of Earth and beyond, through the arts, civic engagement and timeless wisdom of our shared human heritage. 

His work as an outspoken activist-journalist for human rights and democracy has appeared or been reviewed and featured in The New York Times, The Wall Street Journal, The Washington Post, Al Jazeera English, The Atlantic, The Guardian, Bloomberg, France24, BBC, CBC and dozens of media outlets in over 13 languages telling stories about faith, consciousness, borders, human wellbeing and our new sci-fi present. Since his critically acclaimed authorial debut at the age of 26, his writings have been praised by a readership that includes former White House officials, Hollywood personalities, Ivy League academics, celebrated journalists and technology entrepreneurs. Ken Wilber, the noted American philosopher of consciousness featured in The Matrix trilogy set described the memoir as “an important and significant book, especially at this time in our history.” 

He has shared the stage with Nobel Prize Laureates and former heads of state at the annual Oslo Freedom Forum, and given talks to audiences at MIT, Google, Afest by Mindvalley, the German-American Institute in Heidelberg, and Washington DC think-tanks Freedom House and Cato Institute, as well as Columbia University and the University of British Columbia, among other places. As an ardent persistent advocate of human rights, potential and creativity, he is a featured voice in the Emmy nominated documentary film Live Your Quest alongside some of today’s most influential voices in the human potential movement, and is a member of the Board and International Council of the New York City based Human Rights Foundation, where he serves on the committee of the Václav Havel Prize for Creative Dissent. 

Born Amir Ahmad Abd Al-Rahim Muhammad Nasr in the land of Nubian pyramids and heritage where the White and Blue Nile rivers converge in Khartoum, Sudan, forged in the crucible of Qatar, raised and educated in British and American international schools in beautifully diverse multicultural Malaysia, and originally from Space, wherever he went he found solace and belonging with his guitars and in music of all genres, in particular the rich influences of Motown, soul, hip-hop, rap metal, punk rock, hours-long house sets and dreamy electronica infused with the ferocity of the Arabic-dubbed Japanese anime he grew up on, all permeating his distinct cinematic sonic sound.  

On January 29th, 2014, in the aftermath of the Arab Spring and the banning of his searing coming-of-age debut memoir My Isl@m, he was forced into exile in Vancouver, Canada where he sought and attained political asylum, and began reconnecting with his artistic roots.

Five challenging years later, on January 29th, 2019, he departed from Vancouver with his creative partner in life and crime Skye Starlight shortly after both becoming permanent residents of Canada and new Canadians, and together settled in their new Earth HQ in the cultural superpower and supercity of Toronto where a profound psychedelic death and rebirth experience changed everything forever. 

And the rest as they say in life is history.

(Stage photo by Ray Shum).

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Your Origin Story, Clarified & Applied

"If you want to teach people a new way of thinking, don't bother trying to teach them. Instead, give them a tool, the use of which will lead to new ways of thinking."

― Buckminster Fuller


Your Expertise, Systematized & Monetized


Your Convictions, Specified & Mobilized


Your Impact, Amplified & Multiplied




Based on an accurate and comprehensive process praised by leaders now growing better and thriving faster in industries across aviation, medical equipment, luxury vehicles, private security, real estate and hospitality ranging from dozens of staff to over 1,000 employees


Monster: Your Billion Dollar Ideology is a research based playbook and manifesto for a smarter approach to leading organizations and succeeding in business in the 21st century.

Inspired by the extraordinary outcomes resulting from decades of experience guiding founders, teams and executive leaders, it distills invaluable lessons on what it takes to become the Monster of your category or industry based on who you really are in the world. Coming soon.


With a storyteller featured in


The Journey to #1 on the Billboard Hot 100 Music Chart