TRUSTED BY DIVERSE EXPERTS

THE PROVEN ASSERTIVE VALUES-BASED VOICE, STORY AND LEADERSHIP DEVELOPMENT METHOD THAT ENABLES YOU TO THRIVE FASTER


  • A stronger profound conviction in who you are and what you do.
  • A greater ability to be assertive with boundaries in life and business.
  • A better quality of life and healthier communication and relationships.
  • A better signature speech, podcast series or book to be more influential.
  • A higher converting higher value funnel true to your voice and values.
  • A more engaged team culture of innovation and higher performance.
  • A 6 to 8 figure automated and impactful expertise offer you love.
  • A more magnetic and marketable company brand story.

Want to be next?

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DIVERSE EXPERTS IMPACTED BY OUR WORK ARE IN

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Are You Showing Up In Your Life, Vocation and the World As Your Truest Most Powerful Expressed Self the Way You Truly Could?

THE PROVEN HUMAN-CENTERED METHOD FOR EXPERTS, CREATORS AND FOUNDER CEOS

WATCH: RESULTS OVER THE YEARS


IMAGINE, STARTING TODAY, BEING HEARD, SEEN AND PREDICTABLY WELL REWARDED FOR WHO YOU REALLY ARE VIRTUALLY IN ANY ECONOMY

WHAT LEADERS HAVE BEEN SAYING AND RESULTS THEY HAVE BEEN SHARING

Just like a robot cannot exercise on your behalf for better health, A.I. generated content will never be a substitute for developing your voice.

In real life, any outcome worthy of you requires some work and time, but with the right strategic guidance while wisely using technology rather than being used by technology it can happen more easily and faster.

These are among the mission-driven leaders who have praised the work of your intensives guide and coach, creator of Assertive & Co. and our signature experiential 4-phase framework method.

"If you have any question of what technology can do for people trying to make change from the bottom up, Amir's life experiences will remove all doubt."

- CHRISTOPHER M. SCHROEDER, INVESTOR, FORMER WHITE HOUSE STAFF, PREVIOUS PUBLISHER AND CEO OF WASHINGTONPOST.COM AS WELL AS AUTHOR OF THE BOOK STARTUP RISING, WITH A FOREWORD BY MARC ANDREESSEN

"... It's impossible for me to emphasize how powerful this framework is and what a wonderful coach Amir is.

I realized our value proposition was out of sync with who I was and the type of company I wanted to create. And now I get our value proposition...

Helped us create a new vision for how we wanted to build a company to go forth and make a dent in the world."

- VISHEN LAKHIANI, FOUNDER AND CEO OF MINDVALLEY, NY TIMES AND #1 WSJ BEST SELLING AUTHOR OF THE CODE OF THE EXTRAORDINARY MIND AND THE BUDDHA AND THE BADASS

After this instrumental process, as Vishen wrote in his best-selling book The Buddha and the Badass, Mindvalley grew 50% year on year for three years, toward $100M/year, touching millions more globally.

"If it has to do with strategic communication – across branding, digital marketing, company culture, and more – he has a ton to offer you that will help you grow your business... Amir is one of the smartest people I've met."

- CAMERON HEROLD, SOUGHT AFTER COACH TO LEADING CEOS, FOUNDER OF COO ALLIANCE AND THE BEST-SELLING AUTHOR OF VIVID VISION

"The benefits are multi-faceted and continuing. The expansion into a new direction brought a new level of confidence and coherence.

There is a path which has opened and is expanding in an ongoing manner... This sense of new confidence is truly a force which is unravelling many new aspects of knowledge allowing the systems I created to flourish...

The backbone was based on values which were dormant and ready for me to expose... I am completing the work I have wanted to share with a new voice and vitality."

- PATRICIA GAGIC, AWARD WINNING CANADIAN ARTIST AND AUTHOR OF KARMIC ALIBI

"Amir is a master listener – he processes your needs and returns with a wealth of brilliant ideas to make you and your business shine!"

- FREDDIE RAVEL, FOUNDER OF LIFE IN TUNE, FORMER MEMBER OF EARTH, WIND AND FIRE, AND GRAMMY NOMINATED PIANIST WITH CARLOS SANTANA, MADONNA AND PRINCE

"... really helped me understand how my backstory is an asset and how it fits into my mission... helped create alignment for me and my company...

This in return helped us enhance business performance.

I only wish I'd discovered this sooner because it would have made things easier."

- XIN-CI CHIN, CO-FOUNDER AND CEO OF THE SAFETY APP WATCH OVER ME (ACQUIRED)

"It converts like crazy… It also allowed me to create my own product… after going through the framework, I no longer needed to guess how am I going to position this product… It was something that was positioned to be exactly and precisely aligned with my own authenticity. It's invaluable."

- JASON MARC CAMPBELL, FOUNDER, AUTHOR AND PODCAST HOST OF SELLING WITH LOVE

"He has a superb marketing mind."

- MARK JOYNER, FOUNDER, VETERAN OF US MILITARY INTELLIGENCE AND AUTHOR OF THE WSJ BEST-SELLER THE IRRESISTIBLE OFFER, RECOGNIZED AS FATHER OF ONLINE MARKETING


DISCOVER WITH US YOUR POWERFUL RICHER STORY LIKE THEM

Diverse aspiring and renowned TEDx speakers, coaches and consultants. Founding CEOs of 7-8 figure and $100 million brands. New York Times and WSJ best-selling authors. Grammy, Emmy, Inc. 500 and Forbes 30 Under 30 recognized creators and entrepreneurs. Leaders who are committed to their growth, like you. We welcome all.

"What Cause and Values Do You Assertively Stand for?"

YOU CANNOT TRULY BECOME ASSERTIVE FROM JUST READING A BOOK, ONLY RELATIONALLY THROUGH PRACTICE, SO EXPERIENCE IN GOOD COMPANY WITH ASSERTIVE AND COMPANY THE BETTER DONE WITH YOU METHOD

We are Assertive & Co. We coach mission-driven diverse experts, creators and founder CEOs through our proven proprietary expertise at the intersection of culture, security, narrative strategy, knowledge management and transformational self-education.

We are the hyphenated identities in a world of worlds converging: east and west; black and white; secular and spiritual; modern and traditional; real and virtual, affirming narratives that undo illusions, shed light on universal truths and transcend our differences.

Headquartered in Toronto with a diverse international team of associates and co-created by Evelyn Skye Norris, Assertive & Co. is created and led by Amir Ahmad Nasr. Everything we do based on our shared values is in the service of guiding you to thrive faster.


THE INVESTMENT THAT UNLOCKS EXPONENTIAL VALUE OUT OF ALL YOUR PRIOR INVESTMENTS COMBINED


DISCOVER HOW TO THRIVE FASTER


Dear fellow leader,

The Sufi poet Rumi observed a universal truth about maturing leaders, as they transition from one way of being to another. "Yesterday I was clever, so I wanted to change the world. Today I am wise, so I am working on myself."

As Oprah Winfrey wisely noted, "each of us has a personal calling that’s as unique as a fingerprint." We refer to this as your Soulprint.

The question is, what's yours?

What cause and values do you assertively stand for?

There is an artist inside everyone, including yourself, desiring to be more fully expressed, so best be sure to avoid one size fits all "solutions" that suppress who you really are along with your unique and distinct attributes.

After all, when your effort is out of harmony with your true voice, values and purpose, chronic burnout is inevitable, hence, your key opportunity.

Consider this. Regardless of whether you are...

  • Striving to lead a stronger innovative team and company culture...
  • Launching a new higher value converting offer, webinar or funnel or...
  • Working on a book, film, album, signature speech or content strategy...

How soulfully, powerfully and assertively self-aware, expressed and actualized do you feel you are in your day to day life as a leader?

And whose job is it to ensure that when you put it all together, you do actually end up with a harmonious platform that's got everything in tune with the real essence of who and what you are?

After all, "those who assertively stand for nothing will likely fall for anything."

To paraphrase Martin Luther King Jr.'s insight, "the ultimate measure of a leader is not where you stand in moments of comfort and convenience, but where you stand at times of challenge and controversy."

The trouble is while most of us believe we are self-aware in regards to who we are, let alone what we stand for, in reality the research shows that only about 10% to 15% of people exhibit self-awareness.

So, if you are not unwaveringly and concisely clear on who you really are and what you truly and assertively stand for as a leader and storyteller, it’s very understandable to feel unsettled about where your work, world and legacy may be headed on a trajectory right now.

Without self-awareness, your self-mastery and thriving are not viable.

However, when you are proactive and creative with the right strategy on the basis of showing up as who you really are, while playing to your strengths, a whole new world of opportunity opens up to you to stand up more assertively for the values you live by to thrive faster virtually in any endeavor.

"Don't go to your grave with your unsung song still inside of you."

Based in the international city of Toronto, we are on a mission to help leaders like you realize your fullest potential as influential communicators for good.

If not you, then who? And if not now, then when?

Book your free training session now.

Speak to you soon.

MEET YOUR COACH

PRAISED AND RECOMMENDED BY STORYTELLERS INCLUDING FROM

THE AUTHOR

AMIR AHMAD NASR

AKA THE ARTIST: Drima | ドリーマー | دريما

Like what Clark Joseph Kent is to Superman, Amir Ahmad Nasr is the author and journalism byline of the emerging Toronto-based artist, storyteller, producer, singer and guitar slinger Drima Starlight. In what is now a lifetime ago, after landing in Canada as an exiled writer, journalist and pro-democracy activist in 2014 to seek asylum, and based on a decade of coaching entrepreneurs in world-building, the art of activism and bold narrative strategy, your coach created the Assertive & Co. intensives to meet the growing urgent requests he was receiving to help leaders in North America and beyond.

A deep listener and at times comedic artist whose values are transcendence, musicality and conviction and who loves to teach, he coaches leaders who are conscious reality creators and experts in their fields just like you to face their foremost fears as well as find, clarify and amplify their true voice and values and be in their element. He facilitates this through his proven and sought-after 4-phase framework to level up in assertiveness skills, influence and impact to thrive faster virtually in any economy today.

He is a featured personality in the Emmy award winning documentary film Live Your Quest, along with other leaders in the human potential movement including Jack Canfield, Lisa Nichols, Michael Beckwith, Vishen Lakhiani and Tom Bilyeu of Impact Theory. Ken Wilber, the philosopher of consciousness featured with Dr. Cornel West in the original Matrix movies trilogy, described his debut memoir at the age of 26 as Amir Ahmad Nasr as "important and significant... especially at this time in our history... This is the right message, at the right time, from the right person." When he is not coaching, he is at work on his debut play and visual concept album, experimenting with new media and upgrading his skills to the next level.

His writing and journalism work over the years as a spiritual humanist and free thinker has attracted praise from an audience and readership that includes Hollywood personalities, former White House officials, Ivy League academics, celebrated journalists, intelligence officers, tech investors and fellow artists and entrepreneurs. He has been featured in dozens of media outlets in over 13 languages telling stories about faith, spirituality, human flourishing, our new sci-fi present and better alternative models of reality that free you to thrive faster. Described by WIRED magazine as a "formidable speaker," by The Economist as "puckish" and by a celebrity client as being "like a 300-year old sage who is wise beyond his years," he has shared the stage with former presidents and prime ministers as well as Nobel Peace and Literature Prize laureates all of whom affirm human rights and liberty for all and is a believer in your innate ability to make a bigger difference.

He is a global citizen, "a man of the world" who merges the best of Eastern and Western philosophies and practices to serve you with greater understanding and versatility. A Canadian American Khartoum-born Sudani of Qatari Malaysian upbringing and pharaonic Nubian and Afro-Arab lineage, ours is a humanist and cultural endeavor, so we can liberate more of our shared human potential for flourishing across a diversity of niches and industries in today's global virtual economy.

ACCESS NEXT LEVEL COACHING, DIRECTION AND GUIDANCE

HOW TO FIND, ARTICULATE AND AMPLIFY YOUR MORE POWERFULLY ASSERTIVE VALUES-BASED RICHER STORY TO THRIVE FASTER

"With a few conversations you changed the trajectory of my life. I am forever thankful." a participant who enrolled and showed up in the experience

Assertive & Co.'s coaching experiences through our praised and trusted 4-phase framework have proven instrumental in enabling many leaders to thrive faster.

Some of the same principles they learned also benefited billion dollar brands led by brilliant executive teams and experts. Here's what the best have in common.

They are all highly mission-driven leaders who are kind, courageous and stand-up individuals of good character. They are a pleasure to guide and coach. If you wish to just dabble and try, not do, this is not for you. But if you live by the same values we and they do, show up fully engaged in your process of self-leadership. Let's begin.


GET STARTED TODAY

EXPERIENCE YOUR 4-PHASE FRAMEWORK TO THRIVE FASTER

PHASE #1: UNCOVER


UNCOVER YOUR SOULPRINT AND LIVED VALUES: A LIME SEED ONLY GROWS INTO A LIME TREE

On Accurate Self-Discovery and Awareness - Your Lived Experience and Ideal Opportunity

PHASE #2: ARTICULATE


ARTICULATE YOUR STANDARD-RAISING MISSION: CONVICTION IN MASTERING WHO YOU TRULY ARE

On Greater Self-Love and Expression - Your Audacious Play and Bigger Invitation

PHASE #3: AMPLIFY


AMPLIFY YOUR SOULFUL TRUE VOICE AND RICHER STORY: LEADING WITH HIGHER VALUE

On Assertive Self-Trust and Acceptance - Your Focused Journey and Fulfilled Life

PHASE #4: EXPAND


EXPAND YOUR INFLUENCE GLOBALLY: EVOLVING TO IMPACT MORE LIVES

On Powerful Self-Realization and Transcendence - Your Life's Legacy and Lasting Impact

DISCOVER HOW TO THRIVE FASTER

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