These are the results leaders we coached achieved and that we invite you too to explore achieving in your domain. Just like a robot cannot exercise in a gym on your behalf for your health, A.I. generated content and overreliance on tired scripts and templates will never be a substitute for developing your powerful true leadership voice. Speak with your coach. Book your call now.
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— Your head coach, Amir Ahmad Nasr (aka Drima)
"If you have any question of what technology can do for people trying to make change from the bottom up, Amir's life experiences will remove all doubt."
- CHRISTOPHER M. SCHROEDER, INVESTOR, FORMER WHITE HOUSE STAFF, PREVIOUS PUBLISHER AND CEO OF WASHINGTONPOST.COM AS WELL AS AUTHOR OF THE BOOK STARTUP RISING, WITH A FOREWORD BY MARC ANDREESSEN
"One of the best decisions I've made was hiring Amir...
It's impossible for me to emphasize how powerful this framework is and what a wonderful coach Amir is.
I realized our value proposition was out of sync with who I was and the type of company I wanted to create. And now I get our value proposition...
Helped us create a new vision for how we wanted to build a company to go forth and make a dent in the world."
- VISHEN LAKHIANI, FOUNDER AND CEO OF MINDVALLEY, NY TIMES AND #1 WSJ BEST SELLING AUTHOR OF THE CODE OF THE EXTRAORDINARY MIND AND THE BUDDHA AND THE BADASS
After this instrumental process, as Vishen wrote in his best-selling book The Buddha and the Badass, Mindvalley grew 50% year on year for three years, toward $100M/year, touching millions more globally.
"If it has to do with strategic communication – across branding, digital marketing, company culture, and more – he has a ton to offer you that will help you grow your business... Amir is one of the smartest people I've met."
- CAMERON HEROLD, SOUGHT AFTER COACH TO LEADING CEOS, FOUNDER OF COO ALLIANCE AND THE BEST-SELLING AUTHOR OF VIVID VISION
"The benefits are multi-faceted and continuing. The expansion into a new direction brought a new level of confidence and coherence.
There is a path which has opened and is expanding in an ongoing manner... This sense of new confidence is truly a force which is unravelling many new aspects of knowledge allowing the systems I created to flourish...
The backbone was based on values which were dormant and ready for me to expose... I am completing the work I have wanted to share with a new voice and vitality."
- PATRICIA GAGIC, AWARD WINNING CANADIAN ARTIST AND AUTHOR OF KARMIC ALIBI
"Amir is a master listener – he processes your needs and returns with a wealth of brilliant ideas to make you and your business shine!"
- FREDDIE RAVEL, FOUNDER OF LIFE IN TUNE, FORMER MEMBER OF EARTH, WIND AND FIRE, AND GRAMMY NOMINATED PIANIST WITH CARLOS SANTANA, MADONNA AND PRINCE
"... really helped me understand how my backstory is an asset and how it fits into my mission... helped create alignment for me and my company...
This in return helped us enhance business performance.
I only wish I'd discovered this sooner because it would have made things easier."
- XIN-CI CHIN, CO-FOUNDER AND CEO OF THE SAFETY APP WATCH OVER ME (ACQUIRED)
"It converts like crazy… It also allowed me to create my own product… after going through the framework, I no longer needed to guess how am I going to position this product… It was something that was positioned to be exactly and precisely aligned with my own authenticity. It's invaluable."
- JASON MARC CAMPBELL, FOUNDER, AUTHOR AND PODCAST HOST OF SELLING WITH LOVE
"He has a superb marketing mind."
- MARK JOYNER, FOUNDER, VETERAN OF US MILITARY INTELLIGENCE AND AUTHOR OF THE WSJ BEST-SELLER THE IRRESISTIBLE OFFER, RECOGNIZED AS FATHER OF ONLINE MARKETING
QUOTES WE LOVE AND STAND BY
"Someday, the circumstances of your life will tighten upon you like screws on a rack and force what's truly inside you to come out." — the Pulitzer Prize Winning Playwright Ayad Akhtar paraphrasing the Danish philosopher Søren Kierkegaard
"We must promote basic human values, the inner values that lie at the heart of who we are as humans." — the Dalai Lama and Desmond Tutu in The Book of Joy
"We are as the flute, and the music in us is from thee... When I am silent, I fall into the place where everything is music... There is a voice that doesn't use words. Listen." — Rumi
"He had a language that was assertive, eloquent and political, but not devoid of love." — Winner of the Nobel Prize in Literature Toni Morrison describing James Baldwin's writings
"Fear is temporary. Regret lasts forever." — Zig Ziglar
"Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us." — Marianne Williamson
"True desire in the heart for anything good is God's proof to you sent beforehand to indicate that it’s yours already." — Denzel Washington
"In the cave you fear to enter lies the treasure you seek." — Joseph Campbell
DISCOVER WITH US YOUR POWERFUL RICHER STORY LIKE THEM
"What Cause and Values Do You Assertively Stand for?"
YOU CANNOT TRULY BECOME ASSERTIVE FROM JUST READING A BOOK, ONLY RELATIONALLY THROUGH PRACTICE, SO EXPERIENCE IN GOOD COMPANY WITH ASSERTIVE AND COMPANY THE BETTER DONE WITH YOU METHOD
Headquartered in Toronto with a diverse international team of associates, Assertive & Co. is created and led by your head coach, the author, Amir Ahmad Nasr (aka Drima).
We are the global hyphenated identities in a world of worlds converging: east and west; black and white; secular and spiritual; modern and traditional; real and virtual, affirming narratives that undo illusions of separation, shed light on universal truths and transcend our differences. Everything we do in unity based on our shared values is in the service of guiding you to thrive faster.
After a fateful delay of his American Visa as an "Alien of Extraordinary Ability," Amir Ahmad Nasr, now the emerging Toronto-based artist, storyteller, producer, singer and guitar slinger Drima Starlight, landed in Vancouver, Canada as an exiled pro-democracy writer, journalist and human rights activist in 2014 to seek political asylum. Based on a decade of coaching creative entrepreneurs in-person and online in world-building, the art of activism and bold narrative strategy, he created the Assertive & Co. framework to meet growing urgent requests and serve more leaders like you.
A deep listener and insightful comedic artist whose values are transcendence, musicality and conviction, he coaches leaders who are conscious reality creators and experts in their fields just like you to face their foremost fears as well as powerfully find, clarify and amplify their true voice and values and be in their element. He facilitates this through his proven and sought-after 4-phase framework for you to level up in assertiveness, influence and impact skills to thrive faster virtually in any economy today.
He is a featured personality in the Emmy award winning documentary film Live Your Quest, along with other leaders in the human potential movement including Jack Canfield, Lisa Nichols, Michael Beckwith, Vishen Lakhiani and Tom Bilyeu of Impact Theory. Ken Wilber, the philosopher of consciousness featured with Dr. Cornel West in the original Matrix movies trilogy, described his debut memoir at the age of 26 as Amir Ahmad Nasr as "important and significant... especially at this time in our history... This is the right message, at the right time, from the right person." When he is not coaching, he is at work on his debut play and visual concept album, experimenting with new media and upgrading his skills to the next level.
His writing and journalism work over the years as a spiritual humanist and heterodox thinker has attracted praise from an audience and readership that includes Hollywood personalities, former White House officials, Ivy League academics, celebrated journalists, intelligence officers, tech investors and fellow artists and entrepreneurs. He has been featured in dozens of media outlets in over 13 languages telling stories about faith, spirituality, human flourishing, our new sci-fi present and better alternative models of reality that free you to thrive faster. Described by WIRED magazine as a "formidable speaker," by The Economist as "puckish" and by a celebrity client as being "like a 300-year old sage who is wise beyond his years," he has shared the stage with former presidents and prime ministers as well as Nobel Peace and Literature Prize laureates all of whom affirm human rights and liberty for all and is a believer in your potential to make a difference.
"A man of the world," he merges the best of timeless Eastern and Western philosophies and practices to serve you with greater understanding and versatility. Simply put, we are a devoted humanist and cultural endeavor, dedicated to liberating more of our full potential. Experience our intensives. Get started today.
EXPERIENCE THE 5 BENEFITS OF JOINING ASSERTIVE AND COMPANY
Assertive & Co.'s coaching experiences through our praised and trusted 4-phase framework have proven instrumental in enabling many leaders and in particular creative entrepreneurs to thrive faster.
Some of the same principles they learned also benefited billion dollar brands led by brilliant executive teams and experts. Here's what the best have in common.
They are all highly mission-driven entrepreneurs who are kind, courageous and stand-up individuals of good character. They are a pleasure to coach. If you wish to just dabble and try, not be and do, this is not for you. But if you live by the same values we and they do, show up fully engaged in your process of self-leadership.
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