To you the reader,
This letter and everything you are about to read and watch was written by yours truly, the creator of Assertive & Co. to guide you to thrive faster.
Can you relate?
Whether you are a founder, educator or influencer. In essence...
You are a spiritual humanist and mission-driven leader who is a conscious reality creator and expert in your field and industry.
And as a steward, you happen to sense something too many people don't...
There is an artist inside everyone needing to be more fully expressed, so beware of one size fits all "solutions" suppressing who you really are.
Especially in times of transition and reinvention when you may be needlessly struggling with your communication, public confidence or self-image and also because, let's face it...
When your offer, storytelling or growth strategy is out of alignment with your actual values and purpose or you are too close to your leadership blind spots, thriving is harder to actualize and burnout is inevitable.
But there's a better proven way forward...
In fact, regardless of whether you are...
Let's be honest...
How assertively self-aware, expressed and actualized do you feel you truly are in your innovative and creative day to day life as a determined leader?
And who's job is it to ensure that when you put it all together, you do actually end up with a harmonious platform that's got everything in tune with the real essence of who you are and your true leadership voice and values?
After all, "those who assertively stand for nothing will likely fall for anything."
You may also be familiar with Martin Luther King Jr.'s moral insight that "the ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy."
And as Oprah Winfrey wisely observed, “each of us has a personal calling that’s as unique as a fingerprint." So, yes, what's yours? The fact is, before you can help others in bigger ways, you must first become a courageous activist for yourself, real cause and transformational message.
The trouble is while most of us believe we are self-aware in regards to who we are, let alone what we stand for, in reality the research shows that only about 10% to 15% of people exhibit self-awareness.
So, if you are not unwaveringly and concisely clear on who you really are and what you truly and assertively stand for as a leader and storyteller, do know that it’s very understandable to feel unsettled about where your work, world and legacy may be headed on a trajectory right now.
Without self-awareness, the path to self-actualization and thriving isn't viable.
But if you are proactive and creative with the right strategy on the basis of showing up as who you really are, while playing to your strengths, a whole new world of opportunity opens up to you to stand out more assertively for the lived values you believe in to thrive faster virtually in any endeavor.
"Don't go to your grave with your unsung song still inside of you."
Through embracing and practicing the best of our human spiritual lineage and integrating the best of Eastern and Western philosophy, get trained to fast-track your capacity to thrive with Assertive & Co. Become a much more confident, decisive and influential leader through the freedom to be free and live your more joyful and bigger life of abundance, service and love for all.
Based in the global city of Toronto, we created a space for multi-hyphenated misfits to feel more at home within themselves as creators through in-person and virtual intensives designed for you to become truly self-empowered.
Get started today, decisively. Book your call now.
If not you, then who? And if not now, then when?
- Amir, Creator of The Assertive & Co. Intensives
In what now feels like a lifetime ago, after landing in Canada as an exiled writer, artist and pro-democracy activist in 2014 to seek refuge and asylum, and based on a decade of privately teaching entrepreneurs, Amir created Assertive & Co. to meet the growing requests he was receiving to help peers and colleagues in North America and beyond with their urgent storytelling needs in art, media and business.
Today, Assertive & Co. is a reality. We teach leaders who are conscious reality creators and experts in their fields just like you to find, clarify and amplify their true leadership voice, real brand and lived values to level up their influence and impact and thrive faster virtually in any creative endeavor and economy.
Described by WIRED as a "formidable speaker," he has also shared the stage with former presidents and prime ministers as well as Nobel Prize Laureates who affirm human rights and liberty for all, and is a firm believer in the capacity of your true leadership voice to transform more lives and make a difference too.
As a spiritual humanist, free thinker and futurist, unidentified dogmatically with any ideology or religion, his work has attracted praise from an audience and readership that includes Hollywood personalities, former White House officials, Ivy League academics, celebrated journalists and tech entrepreneurs and has been featured in dozens of media outlets in over 13 languages telling stories about faith, spirituality, human flourishing, our new sci-fi present and better alternative models of reality that free you to thrive.
He is a featured personality in the Emmy award winning documentary film Live Your Quest, along with other leaders in the human potential movement including Jack Canfield, Lisa Nichols, Michael Beckwith, Vishen Lakhiani and Tom Bilyeu of Impact Theory. Ken Wilber, the renowned American philosopher of consciousness featured in The Matrix movie trilogy set described Amir's true storied teachings, inspired by his lived experience and which his upcoming debut album draws from, as "important and significant... especially at this time in our history... This is the right message, at the right time, from the right person."
As a brand with a diverse international team and a creator who is a very multicultural Khartoum-born and Qatar-raised Nubian Afro-Arab Sudanese, Malaysian, Canadian, American, we are a truly global endeavor based in the city of Toronto on a mission to teach and guide more conscious founders, educators and influencers at home and around the planet to level up their leadership and transform their worlds.
"Amir is a master listener – he processes your needs and returns with a wealth of brilliant ideas to make you and your business shine!"
- FREDDIE RAVEL, FOUNDER OF LIFE IN TUNE, FORMER MEMBER OF EARTH, WIND AND FIRE, AND GRAMMY NOMINATED PIANIST WITH CARLOS SANTANA, MADONNA, PRINCE AND MORE
"I realized our value proposition was out of sync with who I was and the type of company I wanted to create. And now I get our value proposition... Helped us create a new vision for how we wanted to build a company to go forth and make a dent in the world.
... It's impossible for me to emphasize how powerful this framework is and what a wonderful coach Amir is."
- VISHEN LAKHIANI, FOUNDER AND CEO OF MINDVALLEY, NY TIMES AND #1 WSJ BEST SELLING AUTHOR OF THE CODE OF THE EXTRAORDINARY MIND AND THE BUDDHA AND THE BADASS
After this instrumental process, as Vishen wrote in his best-selling book The Buddha and the Badass, Mindvalley grew 50% year on year for three years, touching millions of more people around the world.
"If it has to do with strategic communication – across branding, digital marketing, company culture, and more – Assertive & Company have a ton to offer you that will help you grow your business."
- CAMERON HEROLD, FOUNDER OF COO ALLIANCE, SOUGHT AFTER COACH TO LEADING CEOS AND THE BEST-SELLING AUTHOR OF VIVID VISION
"The benefits are multi-faceted and continuing. The expansion into a new direction brought a new level of confidence and coherence.
There is a path which has opened and is expanding in an ongoing manner... This sense of new confidence is truly a force which is unravelling many new aspects of knowledge allowing the systems I created to flourish... The backbone was based on values which were dormant and ready for me to expose... I am completing the work I have wanted to share with a new voice and vitality."
- PATRICIA GAGIC, FOUNDER, AWARD WINNING ARTIST AND AUTHOR OF KARMIC ALIBI
"It was lonely running my consulting business on my own. I felt pressured to grow and expand in wake of the pandemic. He empowered me to find my purpose, motivated me to go after my dreams with love, and challenged me to overcome my greatest fears."
- NINA WANG, EXECUTIVE LEADER AND AWARD WINNING MARKETING STRATEGIST
"It converts like crazy… It also allowed me to create my own product… after going through the framework, I no longer needed to guess how am I going to position this product… It was something that was positioned to be exactly and precisely aligned with my own authenticity. It's invaluable."
- JASON MARC CAMPBELL, FOUNDER, AUTHOR AND HOST OF SELLING WITH LOVE
"He has a superb marketing mind."
- MARK JOYNER, FOUNDER, VETERAN OF US MILITARY INTELLIGENCE, AUTHOR OF THE WSJ BEST-SELLER THE IRRESISTIBLE OFFER AND RECOGNIZED AS FATHER OF ONLINE MARKETING
Assertive & Co.'s transformational experiences through our world-renowned 4-phase creative playbook and frameworks have proven hugely instrumental in the thriving of ambitious and smart six to seven and eight to nine figure founders, educators and influencers who are conscious reality creators and experts in their diverse fields.
Some of the same principles taught to them have also benefited billion dollar brands led by brilliant executive teams and experts. Here's what the best have in common.
They are all highly mission-driven leaders who are kind, courageous and stand-up individuals of good character and a pleasure to teach and guide. In order for you too to experience lasting transformational outcomes, you will need to be and do the same, and show up determined, committed and fully engaged in your creative process.
Assertive & Co.'s intensives are based on value creation and the full expectation that you are committed to invaluable lasting life transformation that nets you over 10X ROI with less within 12 months while becoming freer and more fulfilled and thriving faster.
"With a few conversations you changed the trajectory of my life. I am forever thankful." ― a leadership student of Assertive & Co. who showed up and engaged in the process
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